Veganism is a way of living which seeks to exclude, as far as is possible and practicable, all forms of exploitation of, and cruelty to, animals for food, clothing or any other purpose. It has seen a huge increase in recent years, as much as 350% in the last decade.

This design project aims to answers many of the questions people have about veganism and to give them unbiased information on some of the reasons for and against it, as well as the effect that a vegan diet can have on health and other aspects of life. The book is roughly divided into five sections, titled What, Why, Negatives, Activism and Issues.

The book was printed on 150gsm Tintoretto Gesso paper, and quarter style hardback bound by DADBookbinders.