Carobi : Alcohol Branding
My objective of this project was to design a striking and up-market logo, bottle label, drinks card and point of sale for a drink called Carobi. Carobi originates from the Caribbean and is influenced by the love potions of ‘Obeah’, which is a West African form of witchcraft or sorcery, similar to Voodoo.
The drink was to have a target market of style-conscious 20–40 year olds.
My final design is based on the veve symbols that are mainly used in Voodoo to represent the different Loa (gods). I like the style of the design because of the bright, bold colours, readable typography (particularly for the logo) and intricate symbols.
This project was my second year graded unit and I achieved an A.