An identity for an luxury travel brand, with a target market of older people who want to travel responsibly, but still have a bit of an adventure. I was asked to design a identity, business stationery,and in-store posters.

The blue that I used for this identity was to give the logo the feeling of being a wave of water, which is suitable for the company and to hint at the adventure aspect of the company. The orange, that is used in two of the posters, was chosen as a nice contrasting colour that would stand out when used with the blue.