Infographica is a book full of interesting data from around the world, presented as 100 unique infographics. The book contains a diverse collection of graphic visual representations of trivia, including facial hair styles of famous dictators, the bite strength of different animals and the world’s most expensive weddings. Despite the huge range and depth of some of the information that is included, it is the strength of the graphic design in the infographics that helps to communicate the information simply and clearly.
Infographica is by Martin and Simon Toseland, the design of the infographics inside was by Mark Bryson and Jesse Brown, who specialise in infographic and information design, and the book artwork and production was by Carr Design Studios, who provide book designing services for many different types of books.
The infographics featured inside the book are done in a unique style, with the majority of them using simple flat illustrations and clean, readable sans-serif typography, making each infographic look like part of a whole, and making the book flow well because of it.
Infographica is a good book with a slightly narrow view. I would recommend it to a graphic designer, or design student that is specifically interested in infographics or information design, or people who love information in general. If you are not interested in infographics then this isn’t the book for you. The book is limited to a single subject and doesn’t have any descriptions, apart from the context for the individual infographics, but it offers a great source of inspiration for this type of graphic design.
Infographica has also been really helpful to my own work, when I was researching information design for my Nuclear Accidents infographic posters. I had never designed such a specifically infographic based project before, so having a reference book of what styles of design, illustration and typography make an infographic concise, and easy to understand, was a huge help to me.